The reaction on social media has been overwhelmingly negative.
Ronald McDonald has never looked this raunchy.
But the sexed-up version of Ronnie Mac being used by a competitor of the Golden Arches in Japan might not appeal to lovers of McDonald’s fries.
The shirtless, buff version of the red-headed clown being used in advertising by Japanese izakaya (pub) chain Yotteba also features pubic hair that looks like fries poking out the top of his thong, a bit of a turn-off for those who enjoy munching on one of Micky D’s most popular menu items.
The reaction on social media, you might expect, has been overwhelmingly negative, despite the obvious confusion created by the similarity to McDonald’s fries.
The ad featuring Sexy Ronnie includes fries in a red and yellow container identical to the type used by McDonald’s, although the arches are altered to include Yotteba’s logo.
“So McDonald’s fries are Ronald’s pubes. Awesome,” one Twitter user said, tongue clearly in cheek.
“File this one under things that shouldn’t be sexy. Sexy Ronald McDonald,” said another.
Say one thing about Sexy Ronnie, a creation of New York artist Wizard Skull: He’s gotten the Japanese restaurant chain more free publicity than the real Ronald McDonald would have.
But Yotteba isn’t the first fast-food purveyor to resort to sexed-up versions of their icons.
In 2016, KFC unveiled an ad featuring a younger, buffer Colonel Sanders, who continues to appear periodically in publicity stunts.
This year, a shirtless stripper Colonel from “Chickendales” was used in a Mother’s Day ad by KFC.